Among the fast fashion competitors in our analysis—Fashion Nova, Forever 21, H&M, Shein, and Zara—H&M had the highest market share prior to the pandemic. In February 2020, the month before shelter-in-place orders went into effect, H&M accounted for 43 percent of sales, while Shein had the lowest share, at 11 percent.
Fast Fashion Leaders
Major players in the fast-fashion market include Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look. Many companies are both retailers and manufacturers, though they often outsource the actual production of clothing.
Shein is a Chinese fashion e-commerce company that's outperforming many of its competitors. Its reported valuation in April 2022 was $100 billion – more than H&M and Zara combined.
Shein is now worth more than H&M and Inditex, Zara's parent company, combined, according to Bloomberg.
Shein's successful marketing strategy demonstrates a sincere understanding of the new generation. Shein also beats its competitors with fast delivery and cheap prices. The company is becoming more and more vertically integrated with leading in-house developments. Average delivery time is 6-8 days.
“Shein is WORSE than the regular fast fashion retailers and it's not even close,” said someone else. Many consumers defended their choice to shop from fast fashion sites like Shein because it allows them to spend money on an entirely new wardrobe, rather than waiting to save up on a few more expensive pieces.
Zara is one of the largest fast fashion giants on the planet, but how is it treating its workers, the environment, and animals in the supply chain? This article is based on the Zara rating published in February 2022.
Fast fashion retailer Shein gained more monthly app downloads than Amazon and Shopify this year. The company is reportedly valued at $100 billion, more than Zara and H&M combined.
H&M is… Overall, I would have to say that Uniqlo is the winner here. Agree or disagree but store innovativeness, aesthetic, layout, fit, and quality relative to price point are better at Uniqlo. The H&M store is a less pleasing experience, fit is a bit whack, and garments seem to be of a cheaper quality.
-Zara is more expensive compared to Uniqlo. -Focuses more on casual, everyday, minimalist fashion. -It offers casual, stylish basics. -Good quality clothing.
Our strict Code of Conduct prohibits suppliers from using child or forced labor and we do not tolerate non-compliance.
The target audience for fast fashion retailers are largely consumers aged 18 and 24 who are often students with low incomes (Lam etal., 2016). Females of this age group are found to shop in fast fashion retailers more often than any other demographic group.
H&M and Gap industries are both terrible companies because they both uses child labor.
Modern slavery and child labor cases involving Zara in Brazilian factories were previously reported. Zara now cares more about its suppliers with higher transparency and worker empowerment initiatives. But the brand still doesn't pay a living wage across its supply chain.
Nike's Final Review
Between its negative impact on the environment, terrible conditions for garment workers, disposal of unsold clothes, and unclear treatment of animals, this company can certainly do better. These problems make it appropriate to label them as a part of the fast fashion industry.
Gucci has been lauded 'the world's most sustainable fashion brand' – but let's take a closer look. Kering, the Group that owns luxury brands Gucci, Balenciaga and many more, notably keeps track of each brand's environmental impact and analyses the data through a yearly environmental profit and loss report.
SHEIN has also repeatedly been accused of stealing designs from small businesses and individuals. In 2017, plus-size model and influencer Felicity Hayward accused SHEIN of copying her brand Self Love Brings Beauty's t-shirt design.
The company says it only uses faux fur and faux leather, and it prohibits animal testing on its products.
Khloé is far from the first celebrity to pair up with Shein. In 2020, Katy Perry, Lil Nas X, Rita Ora and Doja Cat performed for the brand's virtual fashion show, which featured special guests Hailey Baldwin, Storm Reid, Tyler Cameron and more.
How much does SHEIN in the United States pay? The average SHEIN salary ranges from approximately $29,423 per year for Warehouse Worker to $214,176 per year for Marketing Manager. Average SHEIN hourly pay ranges from approximately $11.00 per hour for Warehouse Associate to $15.00 per hour for Retail Sales Associate.